What Is Advertising Photography and How It Is Different

The term advertising photography might not mean much to you. But for business owners, marketing and advertising professionals and photographers, it is essential to know what exactly sets this kind of photography apart. After all, advertising photography is one of the most important tools you can use to market your products and services. Let’s examine … Continue reading What Is Advertising Photography and How It Is Different

Tips to Create Compelling Visual Content for Social Media

There are 3.48 billion social media users around the world. With so many people online, and so many accounts vying for attention, it’s no surprise there is a continuous need to create compelling and fresh visual content to engage your audience in social media. Since the average attention span of a human is 8 seconds, … Continue reading Tips to Create Compelling Visual Content for Social Media

How Property Photography Can Boost Your Rentals

In a world where 96% of tenants begin their search online, maximizing the appeal of your property online listing is almost mandatory. After all, it matters little how incredible your property is if people can’t see that. Sure, they can paint a mental image that piques their interest - but when the next listings have … Continue reading How Property Photography Can Boost Your Rentals

How to create an effective visual content marketing strategy

As an English language adage said "A picture is worth a thousand words", it is specially true when it comes to visual content marketing. In the broadest sense, visual content marketing  is the use of anything that appeals to the eye, in support of selling a product, service, or experience. Did you know people are … Continue reading How to create an effective visual content marketing strategy

Visual Content Marketing

Why a Visual Content Marketing Strategy is Important for Your SME

Nowadays, if a business is not online, it does not exist. This goes for small and medium-sized enterprises (SMEs) too. One of the most effective ways to create a strong online presence is through content marketing. This strategy allows businesses to be where the customers are, like on search engines and social media.  Another important … Continue reading Why a Visual Content Marketing Strategy is Important for Your SME

Why Product Photography for e-Commerce is Unique

Photography plays an important role in helping you promote your products. But when it comes to online retail, product photography for e-commerce is absolutely essential. After all, when potential clients can’t touch a physical product, photography is the best next thing, allowing them to see the details of the product and understand its properties. It’s … Continue reading Why Product Photography for e-Commerce is Unique

virtual tour of a kitchen

360 Virtual Tours, Why Should You Use Them?

The idea of visiting a place across the world while staying in our home is not surprising anymore. Virtual reality technologies have made it possible to walk around properties, establishments and streets with a mouse, transporting us anywhere. But do you know what advantages virtual tours can bring to your business? Virtual Tour created for Klaud9's … Continue reading 360 Virtual Tours, Why Should You Use Them?

girl photographer with a camera

What to look out for when hiring a photographer

I’m sure you have had many questions during your search to hire a photographer that would fit your needs. Which photographer would be a better fit for you? Which of them can truly answer your needs? Even while thinking that, you need to take into account your budget when choosing a photographer. Some price their … Continue reading What to look out for when hiring a photographer