Nine Best Stock Photo Sites for Marketers

In the fast-paced world of digital marketing, marketers are required to be effective and efficient in finding the perfect visual content for their marketing efforts. Marketer Jeff Bullas cites that articles containing relevant images have 94 percent more total views than articles without images. As a result, the need for sourcing photos quickly is when stock … Continue reading Nine Best Stock Photo Sites for Marketers

Win the Instagram Hashtag Game

It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling

In 2018 and Onwards, Visual Content is the Way

By its very nature, marketing always follows the most recent trends in order to target customers in the right way. When talking about marketing strategy, the change adopted, technologies used, and the rate of change varies depending on the industry the company operates within and who their customers are. However, since the boom of the … Continue reading In 2018 and Onwards, Visual Content is the Way

10 Beautiful Ideas to Help You Take Unique and Special Maternity Photoshoots

Have you been hired to do a maternity shoot for expecting parents? A maternity photo shoot can be one of the most important and special times for new parents as they eagerly await the delivery of their new family member. For this reason, planning for the special maternity shoot can be a high pressure and … Continue reading 10 Beautiful Ideas to Help You Take Unique and Special Maternity Photoshoots

8 of Photoshop’s Biggest Faux Pas

Despite being one of the most popular photo editing tools available, Photoshop still has its fair share of faux pas when it comes to users editing their photos. From creating unrealistic images of 'beautiful' models to improbable product images, we've seen it all, and now we've selected our favourite Photoshop blunders to provide you with some … Continue reading 8 of Photoshop’s Biggest Faux Pas

The Great Debate: The Benefits of Stock Photography over User Generated Content

The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.