What Is Advertising Photography and How It Is Different

The term advertising photography might not mean much to you. But for business owners, marketing and advertising professionals and photographers, it is essential to know what exactly sets this kind of photography apart. After all, advertising photography is one of the most important tools you can use to market your products and services. Let’s examine … Continue reading What Is Advertising Photography and How It Is Different

Tips to Create Compelling Visual Content for Social Media

There are 3.48 billion social media users around the world. With so many people online, and so many accounts vying for attention, it’s no surprise there is a continuous need to create compelling and fresh visual content to engage your audience in social media. Since the average attention span of a human is 8 seconds, … Continue reading Tips to Create Compelling Visual Content for Social Media

Visual Content Marketing

Why a Visual Content Marketing Strategy is Important for Your SME

Nowadays, if a business is not online, it does not exist. This goes for small and medium-sized enterprises (SMEs) too. One of the most effective ways to create a strong online presence is through content marketing. This strategy allows businesses to be where the customers are, like on search engines and social media.  Another important … Continue reading Why a Visual Content Marketing Strategy is Important for Your SME

Asian woman working laptop. Business woman busy working on laptop computer at office.

Top 5 Creative Content Strategies for 2020

Do you want to be able to create amazing creative content that has an impact? Then you better have an effective content strategy in place. Here are the top 5 things to keep in mind to market your creative content! Know who you are selling to First step, make sure you know who you’re selling … Continue reading Top 5 Creative Content Strategies for 2020

Why Brands Need More Visual Content Right Now

Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only that it requires creativity to create original marketing content regularly, we always need to try to be better than our competitors. There is already more content online than what the audiences can consume. Nevertheless, there is visual content … Continue reading Why Brands Need More Visual Content Right Now

Lifestyle Photography Inspirations from the Biggest Brands in the World

Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World

Professional Tips to Curate Photos for Your Brand

When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand

A Quick Fix for Your Creative Block

Have you ever been in a creative block? That feeling of not being able to visualize any stories for your photographs. Or being unable to come up with fresh concepts for your projects? We all know how terrible that feels, in a world where creatives need to always have waves and waves of ideas that … Continue reading A Quick Fix for Your Creative Block

3 Steps to Take Your Marketing Campaigns from Zero to Hero

Have you ever wondered if your marketing campaigns speak to the people you are targeting? A good campaign not only aims to acquire more customers but also to enforce their brand’s position in the market. Within 60 seconds, 146k emails are sent, 3.3 million Facebook Posts are posted, 3.8 million Google searches are performed, and … Continue reading 3 Steps to Take Your Marketing Campaigns from Zero to Hero