Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only it requires creativity to produce original marketing content regularly, but there is also the need to outperform competitors.
There is already more content online than audiences can consume. Nevertheless, with an authentic approach and an original spin, you can set your business apart. That’s where visual content comes in: it can be a bold tool to build relationships and engage with your customers.
Keep on reading to know why original visual content is a must for your brand!
1. Shifting Trends of Popular Media
At a glance, we can see that in 2019 smartphones won the battle against TVs to grab people’s attention. According to the Consumer Barometer by Google, the types of devices used in Southeast Asia are mainly mobile phones and TVs, with mobile phones being superior.
Working with global and local brands to create visual content, we can see that a substantial part of the club has shifted their content production from big-budget marketing (e.g. TVs and billboards) to social media marketing. They have started to align with this trend and you should too!
2. Faster in Transmitting Messages
Children are given books full of pictures and colors because it helps them grasp concepts easier. The same idea applies to adults when receiving new information. Moreover, MIT discovered that humans can identify images as fast as 13 milliseconds. The study also explained that when the next image appears, the brain continues to process the previous image for longer than those 13 milliseconds.
Anyone on social media knows that content abound, and it’s easy to miss interesting messages in the noise. In the middle of all the text and “copy-and-paste” photos, the right images can provide an enormous benefit to your brand. Present them often enough, making sure they are aligned to your brand’s voice and that your audience can identify with the visuals.
Photo by Hafiz
3. Ensure Recall
We are all buyers. We know the process of making purchases is not instant. As a buyer, we need to first recognize the product and brand. If we see it often enough, we can easily recall it when we need it.
Science says images are directly deposited in the long-term memory while words only make it to short-term memory. As a result, viewers remember images more effectively. Additionally, Ofer Fryman explained that significant portions of the brain are dedicated to processing visual information. And it sends signals to the decision-making parts of the brain – where buyers decide which sneakers to buy.
Photo by Hafiz
4. It’s the Glue for Textual content
Images don’t have to always be the star of your marketing content. Instead, they could be the MVP (most valuable player) or a game-changing ingredient. A study published by Xerox mentioned that the use of color increases readership by 80%. In Xerox’s case, it’s critical to get readers to understand important information about operating their product because it will eventually save time and cost of service calls.
Texts deliver the most comprehensive information compared to images or verbal communication. But as people don’t always like reading too much plain text, images are a tool that keeps your audience engaged, ensuring that they read the whole information and understand it.
Photo by Dragon Image
5. Social Media DRIVES Word of Mouth
Word of mouth is still one of the most effective marketing tools. It is even more effective than social media. Research by McKinsey shows that marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.
With social media, businesses have more opportunities to drive word of mouth recommendations. The scope of word of mouth itself expands to a wider audience. For instance, a married couple who mentioned their wedding vendors (e.g. makeup artist, tailor, venue) can induce their followers or friends to look into them and talk further about them. Similarly, when you mention the restaurant you went to on an Instagram story, that open doors for people to discuss it.
When talking about social media, visual content is a prerequisite. The images or videos you use affect the engagement rates, but also how likely people are to share your content, effectively driving word of mouth.
Photo by Nunezimage
Now, can you think of how well your content has performed recently? Do you think you need more relevant photos for your social media? Or perhaps you can try incorporating images in different aspects of your marketing strategy, like your blog articles or newsletter?
Producing visual content may seem more complicated than text. It requires cooperation with expert photographers, which used to take much time and a lofty investment. However, Klaud9 is revolutionizing the way businesses create photos!
Now, it is easier than ever to scale your photoshoots, using our online platform to create high quality images and videos anywhere in the world. If you are curious about visual content creation or want to take your marketing campaigns to a new level, visit our website and learn more today!
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Scale your photo shoots with technology. Klaud9.com is Asia’s fastest-growing photographer community showcasing the latest and best work of talented local photographers. If you are a photographer or a client and want to start your journey with Klaud9 On Demand platform, contact us directly today!