A good flat lay is pleasing to the eyes. It brings order in what you see. How does one choose what elements to put in their flat lay photography? What kind of story is it trying to weave? Will you be telling a story about your travels? Will you be telling one of your marriage?
A good flat lay conveys the idea in your head. A bad one produces a mess that leaves your viewers in a state of panic wondering what you are trying to convey. Allow us to give you some pointers for when you are laying out your flat lay!
It’s in the nature of human eyes’ to be attracted to something that draws more attention. You will need to play with this contrast, what is the item or what are the items that will draw the most attention? This item will be what stands out from the rest of your flat lay, so do ensure that it does not blend into the surroundings.
On another plus, as I previously said, wove a story around your flat lay photography. Include elements that depict the theme you have! If it’s a marriage, have flowers in your flat lay. Or is it a camping trip? Then include a sleeping bag. All of these elements all have a purpose, use that purpose to tell your story.
When laying out your items, make sure they are not all cluttered in the middle. You have a larger working space than that! Play with your space and find a balance, shall the eyes be drawn to the top where the main item is? Or to the middle while the other items fill the sides of the space? These decisions will help you layout your flat lay. You can also play with negative space to give your flat lay a more airy feel, it does not have to be completely cluttered with items.
You could try adding a human touch to your flat lay photography, put your hand into composition, what is the hand doing? Could be holding the flowers or flipping open a book. By adding the human element, you bring your story to life. Let people know that the flat lay is telling the story of a moment in someone’s life. Let them know what the product does. You could even take it further! Have a bunch of hands instead of one inside too, further expand on how you can emphasize the story.
Last, make sure you know to let your creativity take control! Experiment with different layouts, angles of the products, the combinations of which elements to use, which to put side by side with. By constantly improving and experimenting, not only do you become better at your flat lay photography, but it also keeps your flat lays unique and interesting.
You never know what you might get, so just keep experimenting! Search for new stories to tell, search for new ways to make your flat lays better.
Here at Klaud9, we work with a network of product photographers specialized in flat lay photography. Please contact us if you need the services of a professional photographer or directly follow the link below to book a photoshoot with us.