E-commerce market growth

How to optimise E-Commerce strategy & boost online sales (2021)

ThE RISE OF E-commerce Whether we like it or not, e-commerce is the future of retail. In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion USD. Online retail revenues are projected to grow to over 6.38 trillion USD by the year 2024. COVID-19 has caused an explosion in online retail. Digital marketers are under … Continue reading How to optimise E-Commerce strategy & boost online sales (2021)

Food photographers in Singapore

Top 10 food photographers you should know in Singapore (2021)

Why food photographers are important for your restaurant? Want to make your restaurant stand out among hundreds of food restaurants? You need professional food photographers in Singapore to make your food look great! With the boom of food delivery and social media marketing in Singapore, high-quality visual content is essential to the success of your … Continue reading Top 10 food photographers you should know in Singapore (2021)

What Is Advertising Photography and How It Is Different

The term advertising photography might not mean much to you. But for business owners, marketing and advertising professionals and photographers, it is essential to know what exactly sets this kind of photography apart. After all, advertising photography is one of the most important tools you can use to market your products and services. Let’s examine … Continue reading What Is Advertising Photography and How It Is Different

Lifestyle Photography Inspirations from the Biggest Brands in the World

Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling