The term advertising photography might not mean much to you. But for business owners, marketing and advertising professionals and photographers, it is essential to know what exactly sets this kind of photography apart. After all, advertising photography is one of the most important tools you can use to market your products and services. Let’s examine … Continue reading What Is Advertising Photography and How It Is Different
Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World
In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling
Get to Know Klaud9's UI/UX Designer : A Unique Perspective on the Visual Content Marketing Industry
The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.