In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling
Despite being one of the most popular photo editing tools available, Photoshop still has its fair share of faux pas when it comes to users editing their photos. From creating unrealistic images of 'beautiful' models to improbable product images, we've seen it all, and now we've selected our favourite Photoshop blunders to provide you with some … Continue reading 8 of Photoshop’s Biggest Faux Pas
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The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.
For the last instalment of #EyeWanderWin, Matt travelled to Penang with our final winners, for a gastronomic foodie tour.
Barely a day goes by where there isn't mention in the media of a creative campaign criticised for missing the mark. This lack of sensitivity and understanding and runs the risk of leaving a bad feeling with consumers who see this.
Whether it's spectacular photographs, a health product, or something else you want to promote, interactive content can help you reach more customers.
Using a website template can save you a lot of time and money. In fact, some of the best website templates are available for free online. These are the top ten.