World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling

8 of Photoshop’s Biggest Faux Pas

Despite being one of the most popular photo editing tools available, Photoshop still has its fair share of faux pas when it comes to users editing their photos. From creating unrealistic images of 'beautiful' models to improbable product images, we've seen it all, and now we've selected our favourite Photoshop blunders to provide you with some … Continue reading 8 of Photoshop’s Biggest Faux Pas

The Great Debate: The Benefits of Stock Photography over User Generated Content

The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.

Master Interactive Content Marketing with This Handy Guide

Whether it's spectacular photographs, a health product, or something else you want to promote, interactive content can help you reach more customers.