Why Brands Need More Visual Content Right Now

Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only that it requires creativity to create original marketing content regularly, we always need to try to be better than our competitors. There is already more content online than what the audiences can consume. Nevertheless, there is visual content … Continue reading Why Brands Need More Visual Content Right Now

Capturing the Client’s Lifestyle

  Photo on Klaud9 How can we capture a family moment as beautifully as possible? That’s a nerve-wrecker that I am sure has riddled you as a photographer every time you do a lifestyle photoshoot. How will you create photographs that are instead, moments in life? How will this photograph be unique to itself? How … Continue reading Capturing the Client’s Lifestyle

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling

In 2018 and Onwards, Visual Content is the Way

By its very nature, marketing always follows the most recent trends in order to target customers in the right way. When talking about marketing strategy, the change adopted, technologies used, and the rate of change varies depending on the industry the company operates within and who their customers are. However, since the boom of the … Continue reading In 2018 and Onwards, Visual Content is the Way

Discovering Beautiful China – Kike Arnaiz

May and June were challenging and exciting months for Klaud9, as one of Singapore's leading brands urgently needed photos taken at 28 locations in China. The objective was to get inspiring and candid pictures of different cities, following accurately the client's brief. For this purpose, our team sent two of our most professional & adventurous … Continue reading Discovering Beautiful China – Kike Arnaiz