It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game
In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling
The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.
Whether it's spectacular photographs, a health product, or something else you want to promote, interactive content can help you reach more customers.
We live in the age of visual culture where every person carries a powerful camera in their pocket, and social networks revolve more and more around imagery. For raw information to be heard, it needs to be well presented!
For those looking for better ways to promote their business or services, having the right content marketing tools is not a question of preference - it’s a matter of survival.