ThE RISE OF E-commerce Whether we like it or not, e-commerce is the future of retail. In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion USD. Online retail revenues are projected to grow to over 6.38 trillion USD by the year 2024. COVID-19 has caused an explosion in online retail. Digital marketers are under … Continue reading How to optimise E-Commerce strategy & boost online sales (2021)
Today we introduce you to William Tang, an experienced food, product and real estate photographer based in Singapore. William started his journey as a food photographer in Singapore almost a decade ago. He first picked up the camera at 31 years of age when looking for a way to express his creativity. As he is … Continue reading WILLIAM TANG, A FOOD PHOTOGRAPHER IN SINGAPORE
Do you want to be able to create amazing creative content that has an impact? Then you better have an effective content strategy in place. Here are the top 5 things to keep in mind to market your creative content! Know who you are selling to First step, make sure you know who you’re selling … Continue reading Top 5 Creative Content Strategies for 2020
Photo by Makistudios A good flat lay is pleasing to the eyes. It brings order to what you see. How does one choose what elements to put in their flat lay photography? What kind of story is it trying to weave? Will you be telling a story about your travels? Will you be telling one … Continue reading How to Master Flat Lay Photography
Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only that it requires creativity to create original marketing content regularly, we always need to try to be better than our competitors. There is already more content online than what the audiences can consume. Nevertheless, there is visual content … Continue reading Why Brands Need More Visual Content Right Now
People used to read newspapers in the olden days, but not so much anymore. Nowadays, we all spend hours daily on social media. And it does not only substitute the news but also allows us to get updates from our peers and families. While according to Statista, there is already an important percentage of Instagram … Continue reading 5 Ingenious Ways To Use Instagram For Real Estate
Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World
When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand
It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game
In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
