Photo by Makistudios A good flat lay is pleasing to the eyes. It brings order in what you see. How does one choose what elements to put in their flat lay photography? What kind of story is it trying to weave? Will you be telling a story about your travels? Will you be telling one … Continue reading How to Master Flat Lay Photography
Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only that it requires creativity to create original marketing content regularly, we always need to try to be better than our competitors. There is already more content online than what the audiences can consume. Nevertheless, there is visual content … Continue reading Why Brands Need More Visual Content Right Now
People used to read newspapers in the olden days, but not so much anymore. Nowadays, we all spend hours daily on social media. And it does not only substitute the news but also allows us to get updates from our peers and families. While according to Statista, there is already an important percentage of Instagram … Continue reading 5 Ingenious Ways To Use Instagram For Real Estate
Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World
When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand
It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game
In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling
The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.
Whether it's spectacular photographs, a health product, or something else you want to promote, interactive content can help you reach more customers.