How to Master Flat Lay Photography

Photo by Makistudios A good flat lay is pleasing to the eyes. It brings order in what you see. How does one choose what elements to put in their flat lay photography? What kind of story is it trying to weave? Will you be telling a story about your travels? Will you be telling one … Continue reading How to Master Flat Lay Photography

5 Ingenious Ways To Use Instagram For Real Estate

People used to read newspapers in the olden days, but not so much anymore. Nowadays, we all spend hours daily on social media. And it does not only substitute the news but also allows us to get updates from our peers and families. While according to Statista, there is already an important percentage of Instagram … Continue reading 5 Ingenious Ways To Use Instagram For Real Estate

Professional Tips to Curate Photos for Your Brand

When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand

A Quick Fix for Your Creative Block

Have you ever been in a creative block? That feeling of not being able to visualize any stories for your photographs. Or being unable to come up with fresh concepts for your projects? We all know how terrible that feels, in a world where creatives need to always have waves and waves of ideas that … Continue reading A Quick Fix for Your Creative Block

Win the Instagram Hashtag Game

It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling

In 2018 and Onwards, Visual Content is the Way

By its very nature, marketing always follows the most recent trends in order to target customers in the right way. When talking about marketing strategy, the change adopted, technologies used, and the rate of change varies depending on the industry the company operates within and who their customers are. However, since the boom of the … Continue reading In 2018 and Onwards, Visual Content is the Way