Getting to Know Conceptual Still Life Photography

What is a pen with nothing to write? Why birds have wings, if not to rule the skies? The attempts to visualize these thoughts are part of the work that photographers dabble in when we talk about conceptual still life photography.  Their job is to be able to create and capture ideas and concepts. What … Continue reading Getting to Know Conceptual Still Life Photography

Professional Tips to Curate Photos for Your Brand

When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand

3 Steps to Take Your Marketing Campaigns from Zero to Hero

Have you ever wondered if your marketing campaigns speak to the people you are targeting? A good campaign not only aims to acquire more customers but also to enforce their brand’s position in the market. Within 60 seconds, 146k emails are sent, 3.3 million Facebook Posts are posted, 3.8 million Google searches are performed, and … Continue reading 3 Steps to Take Your Marketing Campaigns from Zero to Hero

Nine Best Stock Photo Sites for Marketers

In the fast-paced world of digital marketing, marketers are required to be effective and efficient in finding the perfect visual content for their marketing efforts. Marketer Jeff Bullas cites that articles containing relevant images have 94 percent more total views than articles without images. As a result, the need for sourcing photos quickly is when stock … Continue reading Nine Best Stock Photo Sites for Marketers

Win the Instagram Hashtag Game

It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling