Why Brands Need More Visual Content Right Now

Communicating and delivering messages to customers can be troublesome, especially for new and small enterprises. Not only that it requires creativity to create original marketing content regularly, we always need to try to be better than our competitors. There is already more content online than what the audiences can consume. Nevertheless, there is visual content … Continue reading Why Brands Need More Visual Content Right Now

5 Ingenious Ways To Use Instagram For Real Estate

People used to read newspapers in the olden days, but not so much anymore. Nowadays, we all spend hours daily on social media. And it does not only substitute the news but also allows us to get updates from our peers and families. While according to Statista, there is already an important percentage of Instagram … Continue reading 5 Ingenious Ways To Use Instagram For Real Estate

Getting to Know Conceptual Still Life Photography

What is a pen with nothing to write? Why birds have wings, if not to rule the skies? The attempts to visualize these thoughts are part of the work that photographers dabble in when we talk about conceptual still life photography.  Their job is to be able to create and capture ideas and concepts. What … Continue reading Getting to Know Conceptual Still Life Photography

Lifestyle Photography Inspirations from the Biggest Brands in the World

Lifestyle photography has been a very popular category in recent years. Not only with Instagrammers but also with brands. Lifestyle photography is unique because the models don’t do posey poses, instead, they try to mimic the natural facial expressions and body positions of normal people going about their daily life. Moreover, lifestyle photography showcases the essence … Continue reading Lifestyle Photography Inspirations from the Biggest Brands in the World

Professional Tips to Curate Photos for Your Brand

When you’re looking through photos to curate, what details do you focus on? Do you pay attention to what is “happening” in the photograph? Almost always that is what people do and that is why the subject of the photo catches your attention in the first place, even though you were not aware of this. … Continue reading Professional Tips to Curate Photos for Your Brand

A Quick Fix for Your Creative Block

Have you ever been in a creative block? That feeling of not being able to visualize any stories for your photographs. Or being unable to come up with fresh concepts for your projects? We all know how terrible that feels, in a world where creatives need to always have waves and waves of ideas that … Continue reading A Quick Fix for Your Creative Block

3 Steps to Take Your Marketing Campaigns from Zero to Hero

Have you ever wondered if your marketing campaigns speak to the people you are targeting? A good campaign not only aims to acquire more customers but also to enforce their brand’s position in the market. Within 60 seconds, 146k emails are sent, 3.3 million Facebook Posts are posted, 3.8 million Google searches are performed, and … Continue reading 3 Steps to Take Your Marketing Campaigns from Zero to Hero

5 Ways Professional Photos Increase Your Sales

Now and again, you may have heard that using great visual content in marketing communications will help your business in several ways, from increasing your brand awareness to sales convers. We often see brands using social media influencers and brand ambassadors to reach relevant audiences on a large scale. We also often get bombarded with … Continue reading 5 Ways Professional Photos Increase Your Sales

Win the Instagram Hashtag Game

It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark