In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark
From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling
By its very nature, marketing always follows the most recent trends in order to target customers in the right way. When talking about marketing strategy, the change adopted, technologies used, and the rate of change varies depending on the industry the company operates within and who their customers are. However, since the boom of the … Continue reading In 2018 and Onwards, Visual Content is the Way
Despite being one of the most popular photo editing tools available, Photoshop still has its fair share of faux pas when it comes to users editing their photos. From creating unrealistic images of 'beautiful' models to improbable product images, we've seen it all, and now we've selected our favourite Photoshop blunders to provide you with some … Continue reading 8 of Photoshop’s Biggest Faux Pas
Four Up and Coming Southeast Asian Photographers to Keep Your Eye On
Get to Know Klaud9's UI/UX Designer : A Unique Perspective on the Visual Content Marketing Industry
The age of social media has brought with it the ability for consumers to share their experiences and opinions on products with not only their friends, but the world.
Get to know award-winning photographer, Felix Hug. Find out what he has to say about his favourite photos, what gets him excited and his top tips for photographers considering stock photography.
Finding a quality web design tutorial can be a long process for beginner and experienced designers alike. This list of eight courses and tutorials features some of the best available on the web for learning web design skills.
For the last instalment of #EyeWanderWin, Matt travelled to Penang with our final winners, for a gastronomic foodie tour.