A Quick Fix for Your Creative Block

Have you ever been in a creative block? That feeling of not being able to visualize any stories for your photographs. Or being unable to come up with fresh concepts for your projects? We all know how terrible that feels, in a world where creatives need to always have waves and waves of ideas that … Continue reading A Quick Fix for Your Creative Block

3 Steps to Take Your Marketing Campaigns from Zero to Hero

Have you ever wondered if your marketing campaigns speak to the people you are targeting? A good campaign not only aims to acquire more customers but also to enforce their brand’s position in the market. Within 60 seconds, 146k emails are sent, 3.3 million Facebook Posts are posted, 3.8 million Google searches are performed, and … Continue reading 3 Steps to Take Your Marketing Campaigns from Zero to Hero

5 Ways Professional Photos Increase Your Sales

Now and again, you may have heard that using great visual content in marketing communications will help your business in several ways, from increasing your brand awareness to sales convers. We often see brands using social media influencers and brand ambassadors to reach relevant audiences on a large scale. We also often get bombarded with … Continue reading 5 Ways Professional Photos Increase Your Sales

3 Rules for Hiring the Right Photographer

Have you faced a situation where you needed a professional photographer, other than your wedding or a special occasion? Perhaps for your business or company's content needs? Now, more than ever before, it's relevant to create great content that makes an impact. You can see content platforms are developing very well, from YouTube, Netflix, to … Continue reading 3 Rules for Hiring the Right Photographer

Effortful vs Effortless Beautiful Photos

In mid-2018, a Singaporean photographer and "influencer" Daryl Aiden caused controversial comments about his work, especially from photographers and creatives. He even made it to BBC for claiming stock photos as his own personal work. As Amos Struck explained in his article, stock photos should be used as part of a greater design (e.g. websites; … Continue reading Effortful vs Effortless Beautiful Photos

Nine Best Stock Photo Sites for Marketers

In the fast-paced world of digital marketing, marketers are required to be effective and efficient in finding the perfect visual content for their marketing efforts. Marketer Jeff Bullas cites that articles containing relevant images have 94 percent more total views than articles without images. As a result, the need for sourcing photos quickly is when stock … Continue reading Nine Best Stock Photo Sites for Marketers

Win the Instagram Hashtag Game

It was a decade ago when Chris Messina became the first person to use a hashtag in social media. However, the concept of hashtags has been around for a long time before they were popularised by social media. Internet Relay Chat (IRC) was the first platform to use metadata tags to group messages, images, video, … Continue reading Win the Instagram Hashtag Game

World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

In our previous article, we have discussed that branded content has been used by companies of any size, from the successful ones (e.g. Dove, Heineken, and Starbucks) to the newer ones (e.g. Airbnb). Dove with “Real Beauty Sketch” and Heineken with their “World Apart” campaign both possess a strong emotional impact that has generated millions … Continue reading World’s Biggest Brands Whose Branded Content Campaigns Have Missed the Mark

The 5 Brands Currently Killing it at Brand Storytelling

From now on, marketers should use visual content for their social media and marketing campaigns. Not convinced yet? Take a quick look at our previous article here. But then, what's next? Time and time again we are reminded that “customers don’t like to be sold to”. But, creating unique, engaging marketing campaigns that are accepted … Continue reading The 5 Brands Currently Killing it at Brand Storytelling

In 2018 and Onwards, Visual Content is the Way

By its very nature, marketing always follows the most recent trends in order to target customers in the right way. When talking about marketing strategy, the change adopted, technologies used, and the rate of change varies depending on the industry the company operates within and who their customers are. However, since the boom of the … Continue reading In 2018 and Onwards, Visual Content is the Way